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The IT services marker needs to become a knowledgeable tech expert. And an information technology services marketing strategy requires you to understand why your prospects value your solution as well. So, to create an effective plan, marketers need to adapt to sales and product insights to meet the outlook where they stand.
Unlike many B2C purchases, IT services can be more expensive to buy and implement. Therefore, buyers require to nurture the sales funnel past their pain points and obstacles.
In addition, buyers need training as IT solutions are often comprehensive or technically complex. So marketers need to build an ongoing relationship that builds trust with potential buyers, one that includes multiple touch points and additional content offers.
Marketing strategy for IT companies – attracts traffic
First, you need to attract relevant visitors to your site. Don’t be afraid of the amount of traffic; instead of focusing on quality and intention to buy or engage. To do this, create content that aligns with your potential customer’s pain points, goals, and opportunities. Content includes: blog posts, ebooks, white papers, infographics, videos and other relevant formats.
Start with keyword research and analyze the competitor’s ranking as search engine best practices. Use a variety of keyword tools – like Moz and HubSpot – to find goals that indicate clear interest in your industry.
Optimize your pages and write content around these key terms. You can also boost your content with a paid social media or AdWords strategy.